UPCOMING EVENTS
MEMPHIS IN MAY 1 – 3
URBAN NETWORK JUNE 10-13
PROMO LOCATIONS
TGIF 4/23/09
SILVER SPOON 4/29/09
FIRE & ICE 4/28/09
CACTUS JACKS 4/26/09
DUB CAR SHOW 4/18/09
PLUSH CLUB 4/18/09
WRAP UP
The word is out about Next Day Air. Everyone is talking about the promo items that are going around town. The shirts can be seen worn all over the city. The Dub Car show really gave our team a chance to expose the product to thousands of people at once. The key chains and posters were very effective there. Night club security guards love the bandanas. They wear them on the spot and it automatically starts a conversation about the movie. We are also having the club djs announce that the movie is coming out on May 5th. We also are servicing the Trick Daddy record to all the djs in the market and letting them know to tie the movie in with the record when they play it. The creative tools has played an important part in the success of our promotion.
Update 04/17/09 Roll w/ The Winners!
UPCOMING EVENTS
DUB CAR SHOW APRIL 28
AFRICA IN APRIL 16 – 19th
MEMPHIS IN MAY 1 – 3
PROMO LOCATIONS
Headliners Barber Shop 4/14/09
Closer Look Barbershop 4/10/09
TGIF Karaoke Mondays 4/6/09
Two For Tuesdays at Fire & Ice 4/7/09
Silver Spoon 4/8/09
WRAP UP
The buzz about Next Day Air has really grown in the past few weeks. The new and creative tools have really made this promotion exciting for the consumers and the street team. Our team has been smashing the clubs with the shirts, bandanas, and the key chains. People are talking to our street team about their ideas of the movie. Everyone is expecting the movie to be very funny. Many people are saying that they have already seen the preview in the movie theaters and they plan on going to see it. The barbers love the towels and capes. When people walk in the shops and see the big red letters on the capes they ask the barber about it and then the barbers give their clients a flyer for the movie. People are expecting great things from the movie Next Day Air.
UPCOMING EVENTS
DUB CAR SHOW APRIL 28
AFRICA IN APRIL 16 – 19th
MEMPHIS IN MAY 1 – 3
PROMO LOCATIONS
HEADZ UP BARBERSHOP 3/30/09
TONY B’S BARBERSHOP 4/1/09
UNIVERSITY OF MEMPHIS STEP SHOW 4/2/09
R.SOLES 4/1/09
MARKET OVERVIEW:
MEMPHIS, TN
Note: This is a complete listing of locations that will attempted to be targeted for a full street team campaign. Depending on the specifics of the account (i.e. type of account, product and premium items provided) some locations may not allow displays to be created or items to be left at stores. In addition some locations may not have relevant events going on during the time frame of the campaign and will therefore not be included in actual promotional runs.
Barbershops and Salons
A closer look barbershop
Vip hair & nails
Mac’s world of kuts
The matrix
Essentials barbershops & salons
Chuck’s barber & style shop
Gandy’s barbershops
D & m barbershops & salons
Gentry’s barbershops & salons
Katie’s barbershops & salons
Leakes barbershops & salons
Heads ups barbershops & salons
Concert Venues
Mid south Coliseum
Fex ex Forum
Retail Locations
Boss Ugly Bob
Cat’s music + 2
Pop tunes records + 4
Lifestyle Locations
City gear #13
City gear #16
City gear #12
J Neely’s apparel
Marty’s
Milano
R Sole
Sammy’s men of fashion
Suave house of fashion
Bert’s men store
Da hip hop closet
Foot action
Malls
Oak court mall
Southland mall
Wolfchase galleria
Movie Theaters
Malco majestic cinema
Malco theatre – cordova
Paradise
Majestic 20
Nightclubs
Romba Room
White Lotus
Xces
Monte Crystle
Highlands
Level 3
Sunset Room
Ivar
Cinespace
Joesph’s
Cherokee
El Central
Argyle
Concord
Heartbreaker
Level ll
Silver Spoon
The plush
Senses
Comedy Clubs
The funny bone
Colleges
Lemoyne Owen College
U of Memphis
Southwest comm. college
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